Weeks after announcing a $60 million funding round from Intel, Yuneec is set to announce its first professional quality drone aimed at aerial photographers. The $4,999 Tornado H920 will allow up to 42 minutes of flight time – nearly unheard of in the drone industry. The Tornado comes just months after Yuneec’s first foray into drones with the lower-priced Typhoon model aimed more at hobbyists.
Yuneec worked with Panasonic to create a camera specifically for the Tornado with 3x optical zoom, allowing pilots to control it from the ground.
DJI, the world’s largest consumer drone maker, is also bringing new products to market that indicate it’s aiming to dominate on professional-grade drones. It announced Thursday two new cameras for the company’s Inspire 1 drone that will allow super high-resolution imagery and are geared toward the enterprise consumer. DJI is expected to exceed $1 billion in sales this year and raised a $75 million investment in May, valuing the business at $8 billion.
But Shan Phillips, CEO of the U.S. branch of Yuneec, isn’t concerned about the competition. “The industry is big enough that there’s room for more of us,” he said. “What we want to be is the feisty number two.”
His bigger concern? Just getting Yuneec’s name out there.
Few people have heard of Yuneec — even in the relatively insular world of drones — or know how to pronounce it for that matter. (For the record, “It’s like ‘unique,’ ” Phillips said.)