Buzzfeed cautions against a serious gender gap in drones

Drone Women Blue Pink

Photo via Buzzfeed

Drones many be too nascent of an industry to say for sure, but it’s getting dangerously close to becoming a permanent trend — drones are a “boy toy.”

In February I wrote about Team BlackSheep’s marketing tactic on their website that implied only men fly drones.

In June I asked why people insist on using “hot girls” to sell DJI Phantoms.

In July I wrote an open letter to the Arizona Drone Expo explaining that having “booth babes” — girls in scantily clad bikinis — was a main reason why women feel excluded from attending drone events.

And a piece published by Zara Stone in Buzzfeed today cautions against this gender cap getting bigger.

“While no one is overtly excluding women, drone vendors tend to target men,” Stone writes in Buzzfeed. “There are a few people trying to change that before it becomes a permanent trend. But if drones aren’t to be just another boy toy, they’ll have some serious lifting to do.”

Numerous studies show that people gravitate toward people who are genetically similar to them. And as with any culture, it’s easiest to join a group where people are “like you.” It’s a natural human tendency.

There are very few women in drones, so with that bit of psychology in mind, it’s easy to understand why more women wouldn’t want to join — there simply aren’t any people “like me.”That’s why, as this Buzzfeed piece rightfully acknowledges, there are groups like InterDrone’s Women in Drones luncheon, DJI’s Women in Drones month, the Amelia Dronehart Facebook group and others to say, “Hey ladies! There ARE people like you in drones, and here is exactly where you can find them.”

Diversity of all kinds is important to any industry, including drones. My hope is that Buzzfeed’s piece has drawn attention to the fact that there IS a gender gap, and the drone community can work together to close it.

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  • Săndel says:

    Is this about industry, gender, money, revenue or what?
    There is nobody claiming that Remote Controlled Flying activities are restricted or boy/man only.
    Moreover I know for a fact that there are female drone operators in a quite a few armies.
    Civilian-wise, toy/play/marketing/trend/fashion-wise the culture, the education, the parents, generate ladies that are not technically inclined. The ”flying robots” or ”drones” being highly technical.
    It’s not the guys at Team BlackSheep, nor DJi.
    It’s mum and dad giving education and preconceptions.
    And daughter too, after all, we all do what we really want in this life.
    Each and every person is in control of his or her choices about hobbies, passions and life in general.
    A company looks for profit – will sell to whom ever puts down the cash.

    I’d be happy to see girls, women, that do not look at me like I speak Chinese if talking about electronics, physics (just had a flashback memory about my physics teacher and our many argues and pupil-teacher fights about physics, equations, theories 😀 ), medicine or other science/technical themes.
    But, most I ever met were in the nail polish and soap opera hobbies.

    I will educate my kids as I see fit, if I’ll have any, but nobody can argue that a hobby should be popularized towards another gender as it feels like discrimination.
    There is no such obligation, from nobody.
    You can show/tempt other girls on this hobby but most of us do this towards anybody else regardless of gender.

    It’s a hobby.

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