Here’s the iPhone on a Drone that won over Mark Cuban and the rest of ‘Shark Tank’

This is an excerpt of a piece originally written for MarketWatch.com. Read the entire story here.

How to win a huge investment on the TV show “Shark Tank”?

Try pitching Mark Cuban a “PhoneDrone,” a flying robot that operates via your smartphone. It worked for xCraft’s Charles Manning and JD Claridge, creators of the X PlusOne drone and the PhoneDrone.

The two pitched their drone startup on season seven of ABC’s DIS, -2.22% “Shark Tank,” seeking $500,000 for 20% equity in their company, which would have valued it at $2.5 million. They walked away with $1.5 million for 25% equity in a unanimous investment involving every single “Shark Tank” judge in the episode: Mark Cuban, Daymond John, Kevin O’Leary, Lori Greiner and Robert Herjavec — a rare feat on the show. The “Shark Tank” investment values the company at $6 million.

SHARK TANK - "Episode 705" - In one of the most exciting moments of "Shark Tank" history, the ante is upped when the Sharks start to bid OVER the asking price for one product and the million dollar offers start to fly. But will greed burst the bubble before a deal is set? Another pitch prompts a brutal brush-off from an irate Shark. Two parents from Salem, Massachusetts pitch their novel idea for managing Trick-or-Treaters' excess candy with a children's book and gifts; two men from Pacific Palisades, California tout their premium beef jerky made from filet mignon which has the Sharks swooning over the taste and the price point; a woman from Sand City, California pitches a full-length mirror designed to build self-esteem, and two men from Sandpoint, Idaho claim they have redefined drones with inventions that fly up to 60 mph and as high as 10,000 feet. In addition, in a follow-up on the NYC-based Bantam Bagels, the company in which Lori Grenier invested last season, we see how their unique stuffed bagels fare when given a national stage, on "Shark Tank," FRIDAY, OCTOBER 23 (9:00-10:01 p.m. ET) on the ABC Television Network. (ABC/Beth Dubber) JD CLARIDGE, CHARLES MANNING (XCRAFT)

(ABC/Beth Dubber)

XCraft creates both the X PlusOne, a hybrid, professional-grade drone that both hovers and can fly at speeds greater than 60 miles an hour, and the PhoneDrone, a device that gives your smartphone wings, allowing it to stream video through Periscope or download it straight to the phone.

Though XCraft founder JD Claridge says he sees long-term growth in the commercial drone market, it was the consumer-targeted PhoneDrone that really won over the sharks. Claridge talked with MarketWatch about his business and what it’s like to land a deal on “Shark Tank.”

MarketWatch: Why do you think your company won on “Shark Tank”?

Claridge: Drones are hot. A lot of investors are interested in them now.

Our strategy was to show we’re more than just a product. We’re a powerful team in the founding members. I’m the nerd on the aerospace side, the inventor. I brought on Charles Manning as the business development guy — he’s the business smarts, but his background is in software. We wanted to make sure the sharks understood that.

SHARK TANK - "Episode 705" - In one of the most exciting moments of "Shark Tank" history, the ante is upped when the Sharks start to bid OVER the asking price for one product and the million dollar offers start to fly. But will greed burst the bubble before a deal is set? Another pitch prompts a brutal brush-off from an irate Shark. Two parents from Salem, Massachusetts pitch their novel idea for managing Trick-or-Treaters' excess candy with a children's book and gifts; two men from Pacific Palisades, California tout their premium beef jerky made from filet mignon which has the Sharks swooning over the taste and the price point; a woman from Sand City, California pitches a full-length mirror designed to build self-esteem, and two men from Sandpoint, Idaho claim they have redefined drones with inventions that fly up to 60 mph and as high as 10,000 feet. In addition, in a follow-up on the NYC-based Bantam Bagels, the company in which Lori Grenier invested last season, we see how their unique stuffed bagels fare when given a national stage, on "Shark Tank," FRIDAY, OCTOBER 23 (9:00-10:01 p.m. ET) on the ABC Television Network. (ABC/Beth Dubber) MARK CUBAN, DAYMOND JOHN

(ABC/Beth Dubber)

MarketWatch: Were you gunning for a particular shark?

Claridge: My partner and I had targeted Cuban. He was our first pick if we had a choice, just because of his connections with a lot of other companies in the tech space. Ironically he was one of the last ones to join in.

Read the rest of this story here.

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