parrot bebop pro

Why are all of these enterprise drone packages terrible deals?

Bebop dronemaker Parrot this week announced a modeling bundle, targeted at professional real estate and building professionals.

The $1,099 Bebop-Pro 3D Modeling bundle claims to be “a high-performance tool to develop innovative marketing content like commercial videos and 3D interactive models, or to capture measurements for cost estimates or 3D model printing,” according to a news release. The product will be made available in May 2017.

Essentially, it’s a Parrot Bebop 2 with Skycontroller that also comes with a Pix4D license, some spare batteries and a backpack.

Here is the thing: the package doesn’t actually save you that much money. For $1,099, you would get:

Do the math, and the whole setup minus backpack costs $1,090 if purchased separately. Basically, this deal is netting you a free backpack. Nothing against free backpacks, but that’s essentially what this whole new product offering is.

Parrot, famous for making the first consumer drone, the AR.drone , acquired 3D digital mapping company Pix4D in 2012. Pix4D is certainly an interesting tool, allowing users to define an area to map. The Bebop 2 then flies over that zone based on its own optimized flight plan, collects images and data autonomously, and within 30 minutes analyzes the images and converts them into a 3D model. The Pix4D software is behind plenty of cool projects, including this high resolution model of the Christ the Redeemer statue in Rio de Janeiro, Brazil.

I was never particularly impressed with the Bebop 2 when I reviewed it (then $599), not including the SkyController.  Pix4D is a robust piece of software, but its also compatible with plenty of other drones, including the Phantom 3 and DJI Mavic Pro.

Parrot is not the only company to repackage its drones that suffered less-than-ideal sales as an enterprise solution. Berkeley-based startup 3D Robotics famously repositioned itself as an enterprise-focused company. It now sells its Solo drone for upwards of $12,175, repackaged now as an enterprise drone that comes with a Sony R10C camera, gimbal, and one year subscription to Site Scan, a piece of software that calculates and flies a flight path, integrating with Autodesk  to create 3D models.

3DR originally positioned itself as a consumer drone company in competition with DJI. The company’s “$100 million blunder based on ineptitude” caused massive layoffs. The once $1,000 Solo drone can now be found on Amazon (without Site Scan of course), for just $260.

 

2 Comments

  • John says:

    I work for a company that was somehow convinced to use 3DR’s Site Scan package. The price is ridiculous for the terrible software and terrible service. I could have provided my company with the same equipment and software for half the price by purchasing a drone from a DJI dealer and using PIX4D. 3DR is a scam and the only reason they are still around is because of the false promises their sales people make to customers.

  • CantYouSee says:

    Did you leave a couple of examples off? “…all of these enterprise drone companies…” makes me think of at least a handful or more than what could better be described as ‘…these two enterprise drone companies…’

    Package deal = more value than just $$ saved on purchase outlay.

    There are a lot of companies/government agencies that use Berkeley systems for which product incorporating that software would make for a more (seemingly) seamless integration with support from known vendors would be an enormous plus.

    I know you are quite enamored with all things DJI, and I generally enjoy your writing and reviews, but a bit more objectivity would be of benefit to your site. Else, renaming it “The DJI Drone Girl” might be more apropos.
    😉

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