DJI is changing up its leadership chain.
The world’s largest drone maker, DJI, this week announced that Roger Luo has been named president of DJI. Luo has been with the company since 2015, having previously served as the Vice President of Operations where he oversaw procurement, production and logistics.
Luo has previously worked at Apple, Foxconn and Siemens, and holds a Bachelor’s Degree in Engineering from National Taiwan University and a Master’s Degree in Computer Engineering from Santa Clara University, California.
Luo’s role “will focus on developing DJI’s business internationally,” according to a news release from DJI.
“The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners,” said DJI founder and CEO Frank Wang in a prepared statement.
Wang will continue as CEO, where he will oversee DJI’s product development, according to the news release.
Wang has historically been more hands-on in developing DJI’s products, while steering clear of the more public-facing, business-focused roles that some CEOs take on. In the past, Wang has declined interviews with journalists, citing a preference for spending time working on products. It’s likely that the move will allow Wang to continue to focus more on engineering while allowing someone else to take more of a front-facing role in the company.
DJI now has more than 11,000 staff members and offices in 17 cities. The company has a predicted 70% market share.
The company rose to popularity with its iconic Phantom drone. In 2016, the company found a hit with its more portable Mavic drone, and this year the company launched a new, smaller and lower cost drone, the Spark.