catherine ball tedx melbourne

TEDx: Dr. Catherine Ball on how drones can close the critical gap in equality

Can drones help solve the gap in gender equality?

Here’s the argument for how drones can help make that change.

Drones are egalitarian and accessible — you don’t need a degree to fly them, they can be purchased at a relatively low cost from Amazon, and they can be used in a variety of industry.

Yet there are still massive differences in the narrative of drones when it comes to men vs. women.

Drones aimed at children are gender-biased. They often end up in the “boy toys” section, and drones targeted at girls are marketed with things like Barbies. One of the world’s largest drone races is being held in one of the world’s most unfriendly countries toward women. And it’s not uncommon to see drone conferences where the speaker lineup is all-male.

But that’s about to change.

Thought leader, entrepreneur and drone expert Dr Catherine Ball gave a speech at this year’s TEDxMelbourne about how teaching girls about science and technology is important and is the critical gap to equality in not only how we view girls but how we think about ourselves as humanity.

Watch it below:

Ball is an author, founder, and ethics advocate working across global projects where robotics and new technology meet environmental protection. She is the co-founder of SheFlies, which hosts drone events in schools for children around the country of Australia (and SheFlies is expanding outside of Australia too!). She also created the World of Drones Congress in Australia.

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